The Democratization of the Public Figure: Paradox: From Institutions to Influencers: Rethinking Visibility

About

In a world where virality replaces virtue and followers outweigh thought, The Democratization of the Public Figure offers a critical yet hopeful exploration of how public influence is being redefined.

Dr. Mohammed Rochd Charrat, journalist and scholar, draws on decades of experience in media, philosophy, and institutional communication to examine how the rise of platforms, algorithms, and digital metrics has upended traditional authority and created a new landscape of recycled visibility.
This timely book:

Traces the decline of intellectual and institutional elites in the face of algorithmic power
Introduces new concepts like the recycled elite, ethical curators, and distributed legitimacy
Highlights ethical influencers like Mustapha Swinga, Prince Edja, and Sandy Abena
Grounds its insights in Sufi ethics, African philosophy, and slow media

More than a critique, this book is a call to rethink influence — not as spectacle, but as a responsibility shared across networks, cultures, and communities.

Whether you’re a public thinker, digital creator, academic, or simply someone seeking meaning in the noise, this book offers a lucid, ethical, and hopeful framework for engaging with the public sphere today.

Ideal for readers of
Zuboff’s “The Age of Surveillance Capitalism”, Arendt’s “The Human Condition”, or “Digital Minimalism” by Cal Newport.